Sunday, 21 November 2010

LN-CC Store finally open!!!!

Wow! it's finally here, the LN-CC London Store is now open for business! i've been working on this project now for about 3 months with my magnificent father, the work horse, Christopher Card. Together we made 3 showrooms, A library, and 2 conjoining corridors that link the space. There is so much I want to say about this project I don't know where to begin. So here are a couple of links, interviews and the first batch of pictures. (expect to see a lot more from this in the next couple of months.)

So..... to begin, some PR blurb!

A new London based retail concept, LN-CC is a project initiated by John Skelton (ex oki-ni and Harrods) and Daniel Mitchell with store design by celebrated set designer Gary Card.

Product includes menswear, womenswear- both new and archive collections based around a concept of unisex styling, books curated by collector Conor Donlon and a specially selected music offer.

The store consists of three concept rooms, a book and record store, a music room for private events, a working studio and is linked together by an indoor forest and futuristic skeletal tunnel constructed from raw wood and orange Perspex. Each room has it's own theme that as a whole embodies the LN-CC vision. For phase 2 in 2011 we will open a new, larger room to be used as a gallery space for exhibitions and screenings (details tbc).

This project is more than a store, it's an evolving platform of curated ideas encompassing clothing, music and art in both a physical and digital environment.


  1. Hi Gary,
    Any more images of the project? It'd be great if you could send anything more you have through to We'd be interested in taking a look.

    Tracey (Editor at Frame Magazine)

  2. Hi, Gary! It looks amazing I was wondering what you guys doing downstair everyday..(I was interning in fashion studio at shacklewell lane studio n saw u everyday there) n finally I know what you were doing!!

  3. I saw this store and I fell in love with it. Great job Gary.

  4. Gary it looks fantastic.Going to pop down next week and see it in the flesh. Katie gx

  5. looking forward to taking a butchers very soon. lush