LN-CC Store finally open!!!!

Wow! it's finally here, the LN-CC London Store is now open for business! i've been working on this project now for about 3 months with my magnificent father, the work horse, Christopher Card. Together we made 3 showrooms, A library, and 2 conjoining corridors that link the space. There is so much I want to say about this project I don't know where to begin. So here are a couple of links, interviews and the first batch of pictures. (expect to see a lot more from this in the next couple of months.)

So..... to begin, some PR blurb!

A new London based retail concept, LN-CC is a project initiated by John Skelton (ex oki-ni and Harrods) and Daniel Mitchell with store design by celebrated set designer Gary Card.

Product includes menswear, womenswear- both new and archive collections based around a concept of unisex styling, books curated by collector Conor Donlon and a specially selected music offer.

The store consists of three concept rooms, a book and record store, a music room for private events, a working studio and is linked together by an indoor forest and futuristic skeletal tunnel constructed from raw wood and orange Perspex. Each room has it's own theme that as a whole embodies the LN-CC vision. For phase 2 in 2011 we will open a new, larger room to be used as a gallery space for exhibitions and screenings (details tbc).

This project is more than a store, it's an evolving platform of curated ideas encompassing clothing, music and art in both a physical and digital environment.


http://www.i-donline.com/i-spy/ln-cc-future-retail

http://dianepernet.typepad.com/diane/2010/11/gary-card-at-ln-cc-late-night-chameleon-cafe-18-shacklewell-lane-london-e8-2ez.html

http://www.anothermag.com/current/view/630/Gary_Card_for_LN-CC

http://tmagazine.blogs.nytimes.com/2010/10/27/space-craft/?scp=1&sq=ln-cc&st=Search